We’ve got a Busy 2022 of Tradeshows

We are so excited to get back out to our warehouse and start preparing for some upcoming Tradeshows #tradeshowlife we’re pumped to see events fill up our 2022 Planner, and we are so ready to work with our partners again to put on some of the best #exhibitionstands we’ve ever built.

๐๐ฎ๐ญ ๐ญ๐จ๐ฆ๐จ๐ซ๐ซ๐จ๐ฐ ๐ฆ๐š๐ฒ๐›๐ž ๐ฐ๐ž ๐๐จ๐ง’๐ญ ๐ฅ๐ž๐ญ ๐ƒ๐š๐ง ๐๐ซ๐ข๐ฏ๐ž ๐ญ๐ก๐ž forklift

Nancy Walsh, President, North America, Informa Markets:
I feel strongly that the exhibition and events industry will rebound significantly in 2022, but that it will also evolve to better meet customer needs in a post-pandemic era. We are already seeing exceptional rebook rates for 2022 shows, and I think the hybridization of those shows with digital complements is a natural evolution.
We piloted what we are calling โ€œSmart Eventsโ€ this year and will be launching more Smart Events in 2022. Those offer a virtual wrap-around to an in-person event that includes pre-show discovery and planning, digital registration and on-site digital access, data capture and post-show analysis. Weโ€™re really offering our customers the experience theyโ€™ve come to expect in their day-to-day livesโ€”the option to participate virtually from wherever they are in the world, to connect and discover year-round, and the opportunity for live participants to research buyers and suppliers pre-show to make the most of their experience onsite. A multi-channel approach that leverages the value of physical platforms complemented by digital solutions that create multiple touchpoints for connection and market access throughout the year is the future of our business.

Bob Priest-Heck, CEO, Freeman:
For the first time since the pandemic, data is showing great news for flight booking recovery in some regions across the globe. While people are eager to get back to in-person, most are staying closer to home through domestic flights, which surpassed 2019 volumes in March and continue to grow. We need to rethink global events to better target and reach a newly regionalized audience. We can use this as an opportunity to build more focused and targeted messaging and networking, while also building more sustainable events by reducing air travel and offering virtual options.

Quotes fromย TSNN – Trade Show News Network interviews