Trade Show – Live Presentation Tips

You can’t just build it and expect them to come. Tradeshow stands need a draw card experience that will lift them above the rest, something to make them more interesting than their neighbours. One tried and true draw card is presentations and product demonstrations. It is always a good idea to incorporate presentations into your trade show stand design.

Two of our clients GAMA and Allergen had great success with their presentation spaces. Allergan’s revolutionary silent disco audio and paired ipad presenters ensured their presentations were always to a packed house. At Australian College of Infection Prevention event in 2018 GAMA showcased the RediRoom, a mobile infection control room. This large scale product demonstration ensured many curious eyes at every presentation.

The RediRoom by GAMA

Popular presentations

Plan traffic flow and open space

Open viewing angles for presentation

Planning the WOW factor

The Alluring Visual Drawcard

iPad Kiosk Area

Planned & Considered Audio Setup

Top 8 Tips to Build the Best Stand Presentation Area

  1. STAGE SPACE – Include a small “stage” area. Don’t let your products and messaging take over your stand. You don’t need to build in an actual raised stage, but at least allocate a clear space with viewing angles to draw focus on your stand.
  2. BELLS & WHISTLES – Draw attention to your booth with special lighting, bold signage and other eye-catching techniques. If your presentation demonstration has moving parts, use that motion to attract passers by. Try to build in space and time for interested prospects to interact with your product directly. The hands-on inspection will attract an audience for the next presentation.
  3. CONCIERGE DESK – Build a small kiosk. This can be the perfect place for entry forms, ipad guides, note taking and more. Essentially this needs to be the central point where all of your presentation efforts are converted into objectives met.
  4. VISUAL INTEGRATION – Visuals will be critical to grab and audience, but they will be equally critical to keep an audience. You want to integrate a slideshow or other digital elements to the presentation. Planning ahead is key here. Leave room on the wall for a projector or large monitor.
  5. LIGHTING – Use a spotlight. It’s one of the oldest tricks in stagecraft, yet it still works. Nothing says “a presentation is starting” like dimming the lights and throwing a spotlight onto the stage.
  6. AUDIO – Consider speaker placement in your design. Sound will make or break any presentation, with a base level of sound quality needed before any presentation can effectively get started. Beyond speakers, you could even consider a silent disco headphone setup to add a personalised touch to your audience.
  7. REWARD your audience for watching your presentation. Give them a helpful tip sheet, promotional item, or the chance to be entered in a drawing for an big ticket prize to be given away at the end of the show. The advantage of these reward offerings is enabling data collection, lead information from prospects for post-show follow-up.
  8. K.I.S.S – Keep it simple, keep it short. Ensure presentations are 10 minutes or less; save in-depth demos for one-on-one sales calls. Give visitors just enough information to arouse their interest to want to learn more.