But there is nothing normal about this year, 2020. Things are constantly changing, so trying to organise a tradeshow is harder than ever. We’ve tried to outline some of these key considerations that trade show organisers and partners will need to work together on in order to try and put together a tradeshow in any format for 2020.
5 factors Every Organiser must consider as trade shows re-open:
As the Australian economy starts to get back on its feet the events industry has been working hard to collaborate and invent innovative new ways for a tradeshow to be hosted, but put ting community safety and health above all else. Putting on an event has 5 key stages, and these stages need to be completely re-written to meet these new and unsual circumstances:
1. RESEARCH – it is vital to discuss with your specific industry what type of events are already in place, the attendee numbers, vendor participation. This could involve meetings and involvement from business chambers, trade associations and more. The need to work together as an industry has never been higher.
2. VENUE – Space is always at a premium for a trade show, but even more so given distancing requirements. So venue space, and venue facilities will all need to be re-examined. In depth discussions with venues, and even brainstorming sessions will be needed to ensure public health requirements can be met by any tradeshow venue.
3. PARTNERS – All tradeshows have founding sponsors. These core sponsors are the spark needed to start a tradeshow. All organisers need to find clever ways to help their core sponsors gain value from any new format tradeshow being suggested. Traditional foot traffic might need to be down, but is there other more qualitative value that a tradeshow can provide to the sponsors. The other major partner of course is the many vendors that will make up the trade show floor. Understanding their needs, and how new formats can suit their requirements will likely be the toughest logistics balance.
4. LOGISTICS PLAN – After collating what all partners need, it becomes a matter of physically making that possible. Exhibitors Kits for bump-in, bump-out and during the tradeshow need to all be developed from scratch. Traditional tradeshow plans are not likely suitable. To re-write all of this documentation will take a considerable amount of time.
5. MARKETING PLAN – With a show plan in place, the last stage, but most important stage, is to get the message out to potential attendees. On top of the traditional need to communicate all the great reasons to visit a trade show, it will be just as important to demonstrate all of the health and safety measures that will be in place.