Exhibition Preparation – Laying the Ground Work

β€œTo be prepared is half the victory.”

– Miguel de Cervantes

Whilst a lot of the busyness happens on the week leading up to a tradeshow, and the week of a tradeshow, the crucial work regarding the tradeshow’s effectiveness for your business is done long before.

“The will to win is worthless if you do not have the will to prepare.”

Detailed planning and integrating stakeholders is a commonly forgotten element of tradeshow planning. For those of our clients who have mastered this preparation period, they have utilized tools like our floor plan renderings to help communicate key traffic flows to their team. Other tools like 3D fly-throughs are also helpful to get your wider team engaged and contributing to the tradeshow planning process.