All is well in tradeshow land when CES is back. The Vegas electronics show kicked off what will be a busy 2022 of exhibitions, delivering the live-action, in-person experience visitors have craved the last two years.
There were 3 trends noticeable through the hundreds of exhibitors:
𝟏. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐏𝐫𝐞𝐬𝐞𝐧𝐭
Everything ranging from clever UX customisation tools, Virtual Reality, Augmented Reality and even simple Quiz Questionnaires gave visitors immersive moments.
TriNet, a human resources solutions provider, brought its “People Matter” theme to life with a moving and changing mosaic that displayed complementary (and real-time) professional head shots. Stunning black and white images instantly appeared on an enormous LED and emailed to visitors on the spot. It didn’t require a huge booth or extensive equipment to draw long lines.
𝔸 𝕥𝕒𝕚𝕝𝕠𝕣𝕖𝕕 𝕖𝕩𝕡𝕖𝕣𝕚𝕖𝕟𝕔𝕖 𝕥𝕙𝕒𝕥 𝕤𝕠𝕝𝕧𝕖𝕤 𝕒 𝕡𝕒𝕚𝕟 𝕡𝕠𝕚𝕟𝕥 𝕨𝕚𝕝𝕝 𝕕𝕖𝕝𝕚𝕧𝕖𝕣 𝕒𝕟 𝕦𝕟𝕗𝕠𝕣𝕘𝕖𝕥𝕥𝕒𝕓𝕝𝕖 𝕞𝕖𝕞𝕠𝕣𝕪 𝕥𝕙𝕒𝕥 𝕝𝕚𝕧𝕖𝕤 𝕓𝕖𝕪𝕠𝕟𝕕 𝕒 𝕤𝕙𝕠𝕨.
𝟐. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐒𝐚𝐟𝐞𝐭𝐲
Whilst eager to get back after 2 years, no-one has forgotten why they had been absent the last few years. It is important to keep attendees’ health and comfort top of mind in a stand design. Touchless product pods, QR code brochures and holograms were all over the CES floor.
More than ever it is important to consider the balance of customer flow and elbow room on your stand vs. maximising display space.
𝟑. 𝐓𝐡𝐞 𝐠𝐫𝐞𝐞𝐧-𝐩𝐨𝐜𝐚𝐥𝐲𝐩𝐬𝐞 𝐢𝐬 𝐡𝐞𝐫𝐞
It feels like something we say every year, “this is the year that Green will soar to the front of customer’s value mindset” but it never seems to stick. This year though it didn’t seem like a product gimmick and moreso a core tenant of brand messaging and display stand design.
This video highlights SK Innovation’s “Green Forest Pavilion.” All themes and messaging was related to the South Korean tech giant’s goal to reduce global carbon emissions.
A clever combination of props, projects and lighting created a welcoming visual wonderland that succeeded in emoting the stark realities of global warning and SK’s commitment for forest recovery.