All is well in tradeshow land when CES is back. The Vegas electronics show kicked off what will be a busy 2022 of exhibitions, delivering the live-action, in-person experience visitors have craved the last two years.
There were 3 trends noticeable through the hundreds of exhibitors:
๐Ÿ. ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ๐ข๐ฌ๐ž ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐๐ซ๐ž๐ฌ๐ž๐ง๐ญ
Everything ranging from clever UX customisation tools, Virtual Reality, Augmented Reality and even simple Quiz Questionnaires gave visitors immersive moments.
TriNet, a human resources solutions provider, brought its โ€œPeople Matterโ€ theme to life with a moving and changing mosaic that displayed complementary (and real-time) professional head shots. Stunning black and white images instantly appeared on an enormous LED and emailed to visitors on the spot. It didnโ€™t require a huge booth or extensive equipment to draw long lines.
๐”ธ ๐•ฅ๐•’๐•š๐•๐• ๐•ฃ๐•–๐•• ๐•–๐•ฉ๐•ก๐•–๐•ฃ๐•š๐•–๐•Ÿ๐•”๐•– ๐•ฅ๐•™๐•’๐•ฅ ๐•ค๐• ๐•๐•ง๐•–๐•ค ๐•’ ๐•ก๐•’๐•š๐•Ÿ ๐•ก๐• ๐•š๐•Ÿ๐•ฅ ๐•จ๐•š๐•๐• ๐••๐•–๐•๐•š๐•ง๐•–๐•ฃ ๐•’๐•Ÿ ๐•ฆ๐•Ÿ๐•—๐• ๐•ฃ๐•˜๐•–๐•ฅ๐•ฅ๐•’๐•“๐•๐•– ๐•ž๐•–๐•ž๐• ๐•ฃ๐•ช ๐•ฅ๐•™๐•’๐•ฅ ๐•๐•š๐•ง๐•–๐•ค ๐•“๐•–๐•ช๐• ๐•Ÿ๐•• ๐•’ ๐•ค๐•™๐• ๐•จ.
๐Ÿ. ๐…๐จ๐œ๐ฎ๐ฌ ๐จ๐ง ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐‡๐ž๐š๐ฅ๐ญ๐ก & ๐’๐š๐Ÿ๐ž๐ญ๐ฒ
Whilst eager to get back after 2 years, no-one has forgotten why they had been absent the last few years. It is important to keep attendeesโ€™ health and comfort top of mind in a stand design. Touchless product pods, QR code brochures and holograms were all over the CES floor.
More than ever it is important to consider the balance of customer flow and elbow room on your stand vs. maximising display space.

๐Ÿ‘. ๐“๐ก๐ž ๐ ๐ซ๐ž๐ž๐ง-๐ฉ๐จ๐œ๐š๐ฅ๐ฒ๐ฉ๐ฌ๐ž ๐ข๐ฌ ๐ก๐ž๐ซ๐ž
It feels like something we say every year, “this is the year that Green will soar to the front of customer’s value mindset” but it never seems to stick. This year though it didn’t seem like a product gimmick and moreso a core tenant of brand messaging and display stand design.
This video highlights SK Innovation’s โ€œGreen Forest Pavilion.โ€ All themes and messaging was related to the South Korean tech giant’s goal to reduce global carbon emissions.
A clever combination of props, projects and lighting created a welcoming visual wonderland that succeeded in emoting the stark realities of global warning and SK’s commitment for forest recovery.