You can’t just build it and expect them to come. Tradeshow stands need a draw card experience that will lift them above the rest, something to make them more interesting than their neighbours. One tried and true draw card is presentations and product demonstrations. It is always a good idea to incorporate presentations into your trade show stand design.
Two of our clients GAMA and Allergen had great success with their presentation spaces. Allergan’s revolutionary silent disco audio and paired ipad presenters ensured their presentations were always to a packed house. At Australian College of Infection Prevention event in 2018 GAMA showcased the RediRoom, a mobile infection control room. This large scale product demonstration ensured many curious eyes at every presentation.