THE MAIN ATTRACTION
Show’s are back on!!!!! So it is time to start thinking about designing traffic flow based on trade floor positioning, building in private space for sit down discussions, and space to showcase branding.
But it is also time to brainstorm fun, unique catering items to attract visitors to your stand.
When we last put together a stand for Merck Sharp & Dohme (UK), MSD knew ever other exhibitor would have coffee barista’s so that wouldn’t stand out. MSD wanted to offer visitors something to compliment all that coffee, with a smell that would attract people from all over the hall. So we designed in on hot cinnamon donuts station into the stand.