The Power of Sketching – part 2

Techniques for creating Design Concepts should have equal parts consideration for the design team as well as the client who will be approving the concept. Sometimes a client’s brief may lack an element of creativity that you need to inject into a design for presentation. Sometimes a client brief may not have considered physical, spacial limitations but it is still vital that your design concepts effectively conveys their initial concept.

Hand Sketching can be a crucial part of gaining client buy-in and support through-out the budget and build process.



Presenting Hand-drawn plans has an inherit intimacy and also suggests originality and flexibility. When meeting face-to-face with the client, it is easier for designers to quickly make tweaks to their work or draft slightly different alternatives with a hand sketch. Some clients will love this collaborative process.