A Big World Show Needs a Big World Sized LED Screen.
From Berlin in 2017, to Dublin in 2018 through to Melbourne, Australia in 2019 the International Society on Thrombosis (ISTH) International Congresses continues to get bigger and better each year.
The 27th ISTH Congress in Melbourne was an opportunity for “the event city” to host one of the most successful medical exhibitions. Impact Display worked with Sanofi and their need to make a big presence out of the modest 6×3 footprint available.
Sanofi had a big story to tell and had invested in producing high quality visual content to tell that story. Their hero product Clexane had a simple message with beautifully created audio-visual content. The key objective of the stand needed to be a platform which drew attention to the audio-visual content.
At the very centre of this custom stand design was a gigantic audio-visual wall. The attention grabbing screen was built from 28 high resolution LED panel tiles & framed with a custom joinery housing & pms matched paint.The framing was designed to compliment the audio-visual content and deliver strong levels of brand recognition.
In addition to the Audio-visual anchor of this stand, the peripheral requirements gave us an opportunity to utilise a combination of brand-aligned red tub chairs and ottomans to create comfortable meeting areas for the Sanofi team. Lastly to further lift the brand awareness, Impact created giant 3D foam cut letters, ensuring that the Clexane product name leaps out of the stand and catches the eye of all exhibition foot traffic.
Impact Displays is pleased that the feedback from our client was unanimously positive. They reported that the exhibition stand was a huge success and well and truly justified the investment. Impact’s team loves what we do and love helping our clients achieve their goals. We wish Sanofi the very best at the Philadelphia ISTH in 2021.