One of the largest pharmaceuticals companies in the world, Sanofi needed a clever, impactful way to launch a kew new product.

Sanofi’s Long Acting Insulin, Toujeo needed a eye-catching and simple way to communicate the benefits of their new “smoother insulin profile”.

The multi-screen equalizer graphic was a custom build, the centrepiece of the stand. Paired with a complimentary barista coffee service Sanofi was guaranteed maximum exposure for their key message of stability and lower risk.