Courtesy of The Balance Small Business
1. Remember That Colour Is King
Colour is powerful, and it can make or break your visual displays. Too many times we lose sight of the power of colour and its ability to attract the eye. So choose your flooring colour with an extra dash of care, and even consider using one of Impact’s multicoloured flooring solutions. Remember: wherever the eyes go, the feet will follow.
4. Use Empty Space Wisely
There’s a space in all retail stores that is the most underutilized. It’s the section between the displayed merchandise and the ceiling. If this space in your store is empty, you need to start using it.
You can use this space for many different things, like signage providing information about products or brands. You could display customer testimonials with the customer’s name and picture. You could profile a designer or supplier.
You could also display lifestyle graphics that help customers make associations with your products. For example, a furniture store could display an image of a family cozied up on a couch, emitting those warm, fuzzy feelings that put shoppers in a good mood. A jewelry store could display a woman at a fine dining restaurant wearing a bracelet, creating an association between the store’s jewelry and a luxurious lifestyle.
Visual merchandising is multifaceted, and retailers can choose from hundreds of ideas when designing displays. But these tips return the biggest bang for your buck. Use them to make your store as memorable as possible.