In a, supposed, “digital” world trade show revenue is forecasted to increase in 2019, with over 30% of companies planning to increase their trade show budgets.

The crucial element with increased spend is a clearer, more definitive set of objectives. Measurable, attainable goals.

When these goals are clearly outlined at the very beginning of the stand build process it is easier, quicker and can be more cost effective to achieve the best stand possible.

Design can pair these goals to consider:

  • visitor flow
  • lead capture
  • promotional schedule timing

and so much more when a stand is being laid out and elements are being built and costed in to a floorplan. It is always a better, easier journey when you know where you are going.