IMPACT DISPLAYS UPDATE

CASSIE IS BACK ON DECK

Over the past 23 years Impact Displays has partnered with some of the world’s largest companies to design and build custom exhibition stands. Cassie Kosidlo has been a part of that journey for nearly 20 years. Over the past few years Cassie has taken some time to start a family, but now Cassie is returning to full duties as Managing Director and heading up the Project Management team once more. There is no doubt that the Pandemic has been devastating to the global events industry but Impact Displays has kept busy, and looked to deliver on our expertise within custom designs in a broader field of display implementations.

WHAT HAS IMPACT BEEN DOING DURING COVID?

The Impact Display’s leadership has stayed plugged into the events industry governing bodies, exhibition organisers and broader colleagues in order to stay on top of how the situation is developing and being ready to respond to the impending “new normal”, and re-opening of vital trade show activities worldwide.

In the meantime Impact Displays has continued working with our valued clients in order to increase their product display and merchandising profile beyond trade shows and events. We have been building customised, high end showroom displays, stand out office signage, retail pop-up stores and more.

WHAT IMPACT CAN DO FOR YOU NOW?

Impact Displays has always focused on delivering custom display stands, brand activations and experiential pop-ups. We create spaces that champion your brand and allow you to focus on winning hearts and minds in your audience.

Impact Displays has continued imagining all of the possibilities, working with our valued clients in order to increase their product display and merchandising profile beyond trade shows and events. We have been building customised, high end showroom displays, stand out office signage, retail pop-up stores and more.

WHAT IS DAN DOING?

After growing the business for years and establishing her own unique mark as Managing Director, industry veteran Cassie Kosidlo, needed support running the Impact Displays business. In particular, support was needed as Cassie split some of her focus onto her young family. The most natural working fit was for her husband Daniel to join the Impact Displays team. With his background in Marketing and Account Management Daniel quickly adapted to the events industry and relished building new relationships, supporting existing clients and discovering new partnerships. Daniel continues to adore these client partnerships and is excited for future display projects, however with this Pandemic postponing so many events and altering client plans he has recently switched focus. Daniel has always brought an innovative, technology based mindset to delivering unique client display projects, he is now shifting his focus with Impact Displays away from day to day account management and toward further innovation opportunities.

Daniel has also started working with a fast growing retail display tech company to keep him out of the house and out of Cassie’s way.

DID YOU KNOW …? IMPACT DISPLAY’S HISTORY

From humble beginnings to a continued humble present, Impact Displays Australia has been a family owned and operated business for 23 years. Diana Wilkins founded Impact Displays in 1997 and passed the reigns to her daughter Cassie Kosildlo in 2015. Diana is now a doting grandmother who has moved her focus to charity work with her local Rotary & time with Family in New Zealand.

Diana’s protegee, Cassie, naturally absorbed some of Diana’s 35 years experience & it helped to also have inherited her tireless work ethic and attention to detail. This is all the perfect recipe for excellence as a custom stand builder.

After growing the business for years and establishing her own unique mark as Managing Director, Cassie, needed support running the Impact Displays business, in particular whilst some focus turned to her young family. The most natural working fit was for her husband Daniel to join the Impact Displays team. With his background in Marketing and Account Management Daniel quickly adapted to the events industry and relished building new relationships, supporting existing clients and finding new partnerships. Daniel continues to adore these client partnerships and is excited for future display projects, however with this Pandemic postponing so many events and client plans he has recently switched focus. Daniel has always brought an innovative, technology based mindset to delivering unique client display projects, he is now shifting his focus with Impact Displays away from day to day account management and toward further innovation opportunities.

Daniel has also started working with a fast growing retail display tech company to keep him out of the house and out of Cassie’s way.