Despite this prevalent digital age, the old idiom stands true “people buy from people”. People are even more likely to purchase if they have an opportunity to “try before they buy”. Target Group Index data shows that 41% of shoppers who see a demonstration of a product go on to buy it from that store.
Impact’s international Teleflex build for a global medical congress required clear open spaces to demonstrate their high-end medical devices.
There are 4 key irreplaceable benefits that derive from live product demonstrations: